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The Art of Video Editing

Updated: Jan 11, 2022

I consider video editing as an art work, and I am an artist. At the heart of it, video editing is the art of crafting stories. With painting , you need an eye or a unique perspective for the view you choose to paint, combine with imagination and creativity and skills and the right tools to produce a stunning painting . The same goes with video editing. It involves taking footages previously captured on a film set and cutting it up into different sequences to form some type of cohesive story. This is primarily done today via a non-linear editing system (video editing software on a computer). The only difference is we are bringing the picture to life! While bringing stories to life may sound like all fun and games, and believe me it definitely can be, it’s also extremely challenging. When you break it down there is one thing that matters above all else.


Regardless of the story you’re trying to tell, whether it be a full-scale Hollywood production, corporate promotional video, or even a personal vlog, emotion should be at the center of every video editor’s mindset. Whether that emotion is happiness, sadness, anger, confusion, inspiration, motivation, etc., there must always be a central feeling to drive your story forward, connect with your audience and accomplish your goals.

Being able to create this emotion from countless shots and clips is the biggest hurdle to overcome as a video editor. Luckily, we have a plethora of tools at our disposal that allow us to give it our best shot at bringing about some emotive response. Some of these tools (without getting too far down the rabbit hole) include:

  1. Shot Pacing

  2. Color correction/grading

  3. Stylistic effects/filters

  4. Visual effects

  5. On-screen text

  6. Transitions

  7. Music

  8. Sound effects

Here I would like to recommend one of the most powerful tools that we can use to achieve our creativity in our artwork!

MotionElements is Asia’s leading microstock marketplace for video makers worldwide. It offers a fully localized experience for stock media buyers and sellers across Asia and the world.

The vibrant marketplace offers everything from stock videos, music, 3D models, After Effects and Apple Motion templates bundled with MotionElements’ transparent, royalty-free licensing. Click here to know more

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