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Your choices of camera

Finding Inspiration in Every Turn

Investing in a good camera is the most important matter in this industry. No matter which level you are (Beginner or Professional), you want to be able to achieve high quality photos and videos. So, lets take a look at the options that we have:

Under £5000


Sony Alpha 7 IV | Full-Frame Mirrorless Camera with Sony 28-70 mm F3.5-5.6 Kit Lens ( 33MP, Real-time autofocus, 10 fps, 4K60p, Vari-angle touch screen, Large capacity Z battery )


Model nameILCE7M4KB.CEC


Form factorMirrorless

Skill levelProfessional

Special featureVideo recording


JPEG quality levelFine

Shooting modesAutomatic

Lens typeSony E-mount lenses

Age range (description)Adult

About this item

  • BREATHTAKING IMAGE QUALITY: The 33 MP full frame Exmor R back-illuminated sensor paired with new Bionz XR processing power delivers outstanding professional image quality - even in low light situations - for all. Inheriting the latest colour science and creative modes from professional Sony cameras, shoot true-to-life vivid images with your own style.

  • BEST AUTOFOCUS PERFORMANCE YET: Equipped with the latest Real-time Tracking and Eye AF technology (human/animal/bird) for effortless tracking of your subject while shooting photos or recording videos. In addition, the Alpha 7 IV shoots at up to 10 frames per second with fast buffer clearance to capture the best moment of the action unveiling in front of you.

  • UNIQUE SHOOTING EXPERIENCE: With a refined design, the Alpha 7 IV includes a fast and clear 3.69M dots electronic viewfinder, a new 3'' vari-angle touchscreen monitor and a 5 axis In-Body Image Stabilisation (IBIS) system for a comfortable and stable shooting experience. With the inclusion of Sony's intuitive new touch capable menu system, a dedicated Photo/Video/S&Q dial, and a dual card slot, switch seamlessly from photo and video and focus on your creativity.

  • VIDEO CONTENT CREATION AT ITS BEST : Record your content in 4K glory at up to 60p with full pixel readout and no binning for the best quality. For seasoned filmmakers, the Alpha 7 IV can record in 4:2:2 10 bits and includes S-CINETONE/S-LOG 3 picture profiles for a cinematic look and ease of editing. Paired with blazing fast Real-time autofocus technology, track your subject's eye in motion with ease - it works for humans, animals, and birds. The Alpha 7 IV also includes unique video tools such as breathing compensation, a digital audio interface to attach professional audio microphones and a heat dissipation structure for long recording sessions.

  • YOUR CONTENT, ALWAYS CONNECTED: The Alpha 7 IV has livestreaming at up to 4K15p or Full HD 60p without the need for a capture card to keep you connected with your audience at all times. With the latest USB-C gen 3.2 compatibility, ultrafast Wi-Fi chip, and an automatic Bluetooth image backup mode on this streaming camera, transfer and share instantly your images with the world.

  • Choose from 40+ Sony native full frame lenses to unleash your creativity. Designed specifically for Sony cameras, experience the best quality and shooting experience with Sony lenses.

Canon EOS R6 + RF 35 mm F1.8 Macro IS STM Lens - Full-Frame Mirrorless Camera with a Wide-Angle Prime Lens with Macro Capabilities, Ideal for Street, Travel and Close-Up Photography


Brand:    Canon
Form factor:    Mirrorless
JPEG quality level :   Basic, Fine, Normal
Lens type :   Close-Up
Wireless communication technology :   Bluetooth, Wi-Fi
Effective still resolution:    20 MP
Video capture resolution :   2160p
Aperture modes :   F1.8

About this item
-Capture action, work in low light and shoot superb 4K with an advanced full-frame mirrorless camera

-20MP, Full-Frame, up to 8-stop In Body IS, 20 fps silent shooting
4K 60p movies, 20 megapixel resolution, Dual Pixel CMOS AF II, Max ISO 102,400


-Bluetooth, Wi-Fi

-The RF 35mm F1.8 MACRO IS STM is a great wide-angle lens for portraiture and street photography, capturing detail and sharpness even at low shutter speeds. A fast f/1.8 maximum aperture lets you shoot authentic ambience, even when light levels are low

-The RF 35mm F1.8 MACRO IS STM delivers a macro magnification of up to 1:2 adding to the versatility of this extraordinary lens. This makes it easy to capture intricate details and textures in your subjects

Nikon Z7 II + Z 24-70mm Mirrorless Camera Kit (45.8 megapixel, Ultra wide ISO, 10 fps Continuous Shooting, Duel Processor, Duel Card Slots)


Model name:    Z7 II
Brand:    Nikon
Form factor :   Mirrorless
Skill level  :  Professional
Special feature  :  Video Recording
Colour :   Black
JPEG quality level    Basic, Fine, Normal
Lens type  :  Zoom
Continuous shooting speed :   10 fps
Item weight :   705 Grams

About this item
-More power, greater detail: The wide Z mount combines with the large 45.7 MP full-frame sensor and twin EXPEED processors. Benefit from greater dynamic range and cleaner performance across the wide ISO range. Shoot video at resolutions up to 4K/60p.

-Maximum speed and reliability: Dual card slots let you use UHS-II SD cards in one slot and XQD or ultra-fast CFexpress cards in the other. Adapt to any workflow.

-Ultra-wide, tack-sharp AF: focus with absolute tenacity. The camera returns to your selected focus point when it wakes from standby. Exposure metering down to -4 EV is available when shooting with an f/2 (or faster) lens.

-Shoot faster for longer—in silence: Shooting speeds of up to 10 fps allow immense flexibility, while the deeper buffer lets you keep shooting without interruption.

-A viewfinder that keeps up: The high-definition 3690k-dot electronic viewfinder (EVF) boasts a high refresh rate that greatly reduces blackout even when shooting at high speed.

-Displays that adapt to you: Customizable info displays let you quickly adjust settings, or you can choose to disable the info display completely when shooting stills. The EVF automatically turns off if you flip out the monitor to shoot in Live View.

-Tough doesn’t begin to describe it: Rough terrain, harsh weather conditions or on-set fog machines—the fully-sealed Z 7II doesn’t flinch.

Panasonic LUMIX DC-S5 S5 Full Frame Mirrorless Camera body, 4K 60P Video Recording with Flip Screen and Wi-Fi, 20-60 mm Lens, 5-Axis Dual I.S, (Black), Plus Additional Battery Pack [Amazon Exclusive]


Model name:    Panasonic LUMIX S5 and LUMIX S 20-60mm kit
Brand    :Panasonic
Form factor :   Mirrorless
Skill level  :  Professional
Special feature :   Video Recording
Colour   : Black
JPEG quality level :   Fine
White balance settings  :  Auto
Lens type  ::  Standard 20 - 60mm
Continuous shooting speed    20 fps

About this item


-High quality 24MP Full-Frame sensor, able to shoot up to 7fps in stills and produce 4K video, Dual Native ISO allows you to produce cleaner images across a wider range of shooting conditions.

-The S5 Firmware v2.3 enables 5.9K/4K/Anamorphic 3.5K 12-bit RAW video over HDMI, recorded as Apple ProRes RAW to an Atomos Ninja V, or as Blackmagic RAW to Blackmagic Video Assist 12G HDR, plus video functions like SS/Gain operation and Vector scope displays

-Improved ability of the camera to identify and lock onto a face, head or body more accurately even when the subject is much smaller in the frame.
The updated Auto-Focus system in the LUMIX S5 takes the performance of a contrast based AF system to the next level in terms of performance and reliability.

-When combining the In-body and lens stabilisation the Dual I.S. II system on the S5 gives you up to 6.5stops of benefit resulting is even better.
Video Capture Resolution: 2160p

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